Bonanza Launches New Membership Tier, Runs Anniversary Sale
Online marketplace Bonanza launched a new Diamond membership tier for sellers and is celebrating its 15-year anniversary with a sale on its subscription programs for sellers. A company spokesperson told EcommerceBytes it also plans to launch a new webstore program called Vercado by Bonanza soon, which will be included in the Diamond plan.
Each membership tier offers different levels of benefits – the new Diamond membership subscription costs $125/month, or $1,350 for a year’s subscription paid upfront. If sellers sign up during the anniversary sale, they will pay $1,020 for a year’s subscription.
Bonanza offers numerous plans for sellers: Silver ($20/month); Gold ($40/month); Platinum ($70/month); Diamond ($125/month); and Titan ($200/month) – with discounts for paying on an annual basis. The 25%-off membership sale is for annual subscriptions for all plans.
The Diamond tier has all the features of the Platinum plan plus a standalone online store (when Vercado launches in a few weeks), along with extra TurboTraffic and additional features that will be announced.
Bill Harding launched Bonanza in 2008 (initially called Bonanzle) and attracted sellers who had grown disgruntled with the disruptive changes taking place on eBay at the time. Quincy Faison acquired Bonanza in March of this year and took on the role of CEO.
Bonanza announced a redesigned homepage and redesigned its logo in June, announcing plans to launch new tools to empower sellers.
