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Our most popular posts in 2023 so far

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Before the summer slips away and life kicks back into high gear, we want to share our readers’ favorite content this year.

The list includes posts about industry trends and explainer articles that break down hot topics. Many of our most popular articles show the power of our evergreen, SEO-first strategy by remaining top reads for years.

For your summer reading pleasure, we present our top posts for this year, so far.

Influence this: New FTC endorsement guidelines impact brands, creators, marketers


The FTC updated its guidelines for endorsements and reviews, effectively putting brands and influencers on notice.

Content that stands the test of time

Our informative, always-on content has helped us build tremendous authority on the web, with readers turning to us again and again on topics ranging from e-commerce fundamentals, sales practices, and business basics.

What is e-commerce? Definition, benefits, examples

The best example of our content strategy has been our top post for nearly four years. Penned by the one and only Jenn Vande Zande, this article covers everything you need to know about selling products and services online. Naturally, we’ve updated it over the years to ensure readers have the latest information.

What is operations management: Definition, types, examples

You can’t have a successful business without effective operations management.  Published more than a year ago, this post breaks down the fundamentals of this core business function and provides examples from multiple industries.

What is sales forecasting: Definition, methods, best practices

This 2021 article examines another critical business function and hasn’t budged from our list of most-read content. With lots of practical guidance, it’s no wonder it remains popular.

Failure is the key to success

The longevity of this post from 2018 has been a little surprising. But it clearly strikes a nerve. Written by one of our top contributors, Branwell Moffat, it’s a thought-provoking piece on what we can learn from our missteps.


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Interactions, data, front and back office – connected.
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What’s going on? Keeping up with market trends

Every year, our trends pieces prove a hit with readers. In the digital world, things change fast, so we know how important it is to keep up with top and emerging trends. (Stay tuned for our 2024 market trends articles coming this fall!)

E-commerce trends 2023: 15 stats + aspects shaping online shopping

Despite the return to brick-and-mortar stores, online shopping habits are firmly entrenched. This comprehensive post covers all the hot trends impacting e-commerce today, including mobile shopping, recommerce, and emerging payment options.

Retail trends 2023: Social commerce, personalization, omnichannel shine

We followed up with an in-depth look at the top trends in retail, including the new ways consumers are engaging with brands today.

HR trends 2023: Melding humanity and hybrid work to retain top talent

After the sudden jolt to remote work in 2020, the workplace continues to adjust and transform. In this article, we explore the top trends reshaping how we work and the priorities for HR leaders.

Cloud computing trends 2023: Top predictions, stats, and growth drivers

Moving to the cloud is no longer optional, as its benefits and new capabilities are vital for remaining competitive. This post looks at top trends, including the impact of AI on cloud adoption and the rise of sovereign clouds.

Best customer service brands 2023: A bear market shows its teeth

Illustration of a shocked red-haired business man, representing best customer service brands 2023
The brands with the best customer service in 2023 are great examples – but a down economy may lead to service cuts.

New consumers, new rules: The push for sustainability

A couple other topics have been top-of-mind for readers this year: Consumer behavior and sustainability. They’re keen to understand what new generations are looking for from brands. And for many younger consumers, that’s sustainability.

Welcome to Generation Alpha: Definition, stats, predictions

Gen Alpha are individuals under 12 years old, but they’re expected to be the largest generation yet. Top contributor Tracey Wallace delves into this up and coming generation what brands need to know in this super interesting post.

Generation Z consumer behavior: What brands need to know

As the oldest ones hit their mid 20s, Gen Zers are already flexing their economic muscles. This article is chock-full of Gen Z stats and trends, including their smartphone shopping habits and interest in sustainable brands.

The ethical supply chain: Definition, examples, stats

With younger generations pushing the drive for sustainability, companies are making it a priority. This post, which explains how businesses can operate sustainably, has gained traction since it was first published in 2020.

Sustainability trends 2023: 7 ways retailers will make a difference

The drive for better sustainable business impacts all industries, but this article explores how it’s reshaping retail, including the push towards a circular economy.

Generative AI for sales: The power and the potential

A robot reaches out to a colorful ribbon stream, illustrating generative AI for sales.
Generative AI for sales promises to revolutionize B2B sales by accelerating and fine-tuning customer engagement for better outcomes.

Industry focus: Zeroing in on priorities, challenges

Every industry is under pressure to transform, but each has its own needs, market dynamics, and customer demands. We track what’s happening across a broad range of industries, including retail, CPG, and utilities.

Digital transformation in the food industry: Trends, examples, benefits

The pandemic tested the food industry like never before, putting transformation efforts into hyperdrive. Published more than two years ago, this article explores how food companies are focused on AI, cloud, and sustainability.

2023 wholesale distribution trends transforming the industry

Wholesale distribution is undergoing massive change. In this post, Magnus Meier, Global Head of SAP’s wholesale distribution industry business unit, provides expert perspective on the top issues facing wholesale distributors, including new competition, a talent crunch, and supply chain disruption.

Intelligent customer experience: Definition, benefits, examples

Statue of woman with rainbow glasses on a background of data dots, representing intelligent customer experience or intelligent CX.
Your business – connected, insightful, and adaptive: Discover the power of intelligent CX.

And now for something different

Along with our trends pieces and explainers, our most-read list includes unique and compelling topics you won’t find anywhere else.

Taylor Swift lyrics for work: “I gave my blood, sweat, and tears for this”

This amazing compilation of lyrics from megastar Taylor Swift has proven a mega hit for us this year. Vande Zande shows the power of Swift’s music in illuminating the bias woman frequently encounter in their work and how adversity builds strength.

Corporate life: The CIA manual on how to sabotage an organization

The enduring popularity of this post, published more than a year ago, is a little surprising and a tad unsettling. The theme of workplace chaos appears to resonate with many readers, and the post offers an intriguing look at what might be behind it.

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Editor’s Note: We’d be remiss to run a piece featuring our most popular content without acknowledging the editorial wonder who is Marcia Savage. Much of the success of the site relies upon her sharp journalistic skills, as well as her patience with people who push the boundaries of timelines and send pitches in the form of Twitter (RIP) DMs. – JVZ, EiC

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